Promotion and Organisation of Cultural Events

Scholar Year: 2014/2015 - 2S

Instance: 2014/2015 - 2S

Courses

Teaching - Hours Contact hours: 4 Type Teacher Classes Hours Contact hours Totals 1 4,00 Lídia Marôpo   4,00

Teaching - Responsibilities Teacher Responsability Ana Maria Pires Pessoa Head

Teaching weeks:

15

Teaching language

Portuguese

Aims

Produce, promote, manage and plan culturally appears to be as works and activities with a future. They require basic tools to be exercised, particularly in the field of production and promotion of events, that are the ultimate objective of this Course Unit.

Contents

The program should be available in Moodle platform in the first 15 days of teaching activity for full consultation, after that period of time it will be the final version for the current school year.
In this platform for distance education will also be available all the information needed for full development of the Unit Curriculum (UC), including summaries.
Students interested in gaining access should validate its inclusion in this UC directly on the website of UC in http://moodle.ips.pt/ese/
If you are an authenticated user and want to access the full version of the programme, you can click 'Contents' in the right column.

Evaluation Type

Bibliography

Bibliografia:
ALMEIDA, Vítor, "A Comunicação Interna na Empresa", Práxis, 2000
CAETANO, Joaquim, Rasquilha, Luís, (2005) “Gestão da comunicação”, Quimera
CASTRO, João Pinto (2002), “Comunicação de Marketing” Edições Sílabo Gestão.
CHIAS, Josep, (2000) “O Mercado ainda são as pessoas”, McGraw­Hill
CHINEM, Rivaldo,(2003) Assessoria de imprensa. Como fazer, Summus
CUTLIP, Scott M. et al, “Effective Public Relations”, Prentice Hall, 1999
O Estado das Artes (2002) ­ As artes e o Estado /Actas do Encontro realizado em Lisboa no CCB, a 19, 20 e 21
de Abril de 2001, Lisboa : Observatório das Actividades Culturais.
PHILLIPS, David,(2001) “On Line Public Relations”, The Institute ofPublic Relations,
RIES, Al & Laura,(2003) “A Queda da Publicidade e a Ascensão das Relações Públicas”, Notícias Editorial.
ROXO, Francisco Velez,(2000) “Marketing para que te quero”, IAPMEI,3ª ed.
STEPHEN, Paul,(1986) “Guia completa de la Publicidad”, QED Publishing